Establishing a Category-Leading Co-Investment Platform for Real Assets
Prepared by: Antoinette A. Tejuoso
Date: September 2025
Confidential
Introduction
Shared Assets UK represents the group's strategic entry into the European market with the UK being a mature investment environment with rising interest in fractional ownership, alternative assets, and community-aligned wealth platforms. Our initial market focus will be on underrepresented investor groups — including women, and Black and African communities — a high-potential, underserved segment in alternative investing.
Over time, we will expand into broader investor categories while maintaining our values of access, structure, and trust.
Luxury Co-Ownership
For lifestyle and aspirational investors
Legacy Co-Investment
Income-generating assets for long-term financial return
Platform Oversight Layer
To create trust, transparency, and performance
Strategic Foundation & Vision
Core Insight: The Fractional Failure Gap
The current investment landscape presents two flawed extremes: (a) Purely Digital Shares (low emotional connection, high volatility) and (b) Poorly Structured Timeshares (high legal ambiguity, low investor trust). This leaves a vast, underserved market of investors seeking legally clear, emotionally resonant, and financially structured access to high-value real assets.
Equity isn't achieved through assimilation — it's built through structured ownership, collective identity, and aspirational access. Our platform fills this gap by marrying cutting-edge legal structure with a culturally aligned investment mandate.
Our Vision
To become the definitive, category-leading co-investment platform for real assets in the UK and Europe. We will set a global standard for inclusive, high-performing alternative investments, contributing meaningfully to the group's AUM growth while validating our model with a high Net Promoter Score (NPS) from our core community.
The UK Investment Opportunity
£10T
UK Investment Management AUM
The UK investment management industry holds over £10 trillion AUM
£286K
Average House Price
Pricing out many young or first-time investors
£10K+
"Lazy Money" Opportunity
Investable asset holders often keep most capital in cash
Fractional ownership is growing fast in response to affordability constraints and demand for diversification. Our model meets these needs through curated access to alternative assets with better risk-return profiles than savings or stocks.
Strategic Growth Drivers
Why Now? Capitalising on Convergence
We are not simply entering a market; we are launching at the convergence of three non-negotiable forces that ensure rapid adoption and scalability:
Trust & Tech
Tech-Driven Transparency: Secure platforms, investor dashboards, and the option for tokenisation
Market Shift to Access
Affordability and Diversification: High asset prices and volatile public markets push investors to seek fractional, high-value, uncorrelated assets
Cultural Capital
Cultural Wealth Movement: Growing demand for wealth platforms that acknowledge identity, aspiration, and purpose
Target Investor Segments
Shared Assets UK is designed for a spectrum of investor types aligned around shared goals: access, equity, and legacy. We focus on four high-potential segments:
1. Upwardly Mobile Professionals
Mid-to-high income earners in sectors like tech, law, healthcare, finance, and creative industries. These are values-driven investors seeking new routes to ownership and legacy.
2. Women Investors
Increasingly engaged in wealth-building but historically excluded from private equity, real estate, and alternative investment structures.
3. Black & African Heritage Investors
UK-based or globally mobile investors seeking culturally resonant, trustworthy platforms for co-ownership and intergenerational wealth.
4. High-Net-Worth Individuals (HNWIs) & Family Offices
Seeking diversification, prestige, and curated access to luxury and income-generating opportunities without full operational burden.
Underserved Investor Matrix
We address investor profiles long excluded from structured asset ownership:
Dual Investment Model
Our strategy is anchored by a two-pronged investment model that ensures both brand heat and long-term, stable AUM growth.
Luxury Co-Ownership
The Brand Engine
Create cultural resonance, acquire new investors, and drive high platform engagement (NPS).
Examples: Exclusive properties, high-end art, prestige vehicles, or collectibles.
Mechanism: Fractional ownership with defined usage rights and capital appreciation upside.
Examples: Boutique care homes, specialised wellness resorts, prime commercial property.
Mechanism: Revenue participation and shared equity ownership in income-generating assets.
This dual offering ensures that the aspiration of access (Luxury) meets the long-term performance required for intergenerational wealth (Legacy).
Strategic Differentiators
Shared Assets UK differentiates itself in both product and philosophy:
1
Dual Asset Model
Lifestyle + cash flow assets in one portfolio
2
SPV-Structured Inclusion
Smaller tickets pooled without legal ambiguity
3
Bundled Ownership
Exposure across geographies & asset classes
4
Underrepresented Investor Focus
A niche often ignored, now fully served
5
Custodian-Held Assets
Independent legal protection, always
6
Investor Platform Experience
Transparent, seamless, high-touch
7
Emotional Resonance
We don't sell assets; we sell identity, access, and belonging
Ownership Structure & Legal Framework
The core strategic differentiator of Shared Assets UK is the establishment of legally distinct, transparent investment vehicles to protect investor rights and ensure regulatory compliance.
This model combines maximum accessibility with non-negotiable legal structure and investor trust, which is overseen by documentation that is standardised and guided by FCA principles.
Revenue Model
Shared Assets UK will generate income through a balanced mix of one-time transaction fees, recurring management fees, and value-added service revenues — all aligned with investor success and platform transparency.
01
Asset Acquisition Fees
A percentage-based fee (e.g., 2%–3%) charged on capital deployed per asset — covers sourcing, legal, due diligence, and onboarding.
02
Annual Management Fees
Recurring fee (e.g., 1%–2% of AUM) per investor or per SPV — covers operational oversight, reporting, platform access, and investor relations.
03
Exit/Resale Facilitation Fees
Transaction fee on resale of asset shares or bundled exits — facilitates liquidity for investors and secondary market operations.
04
Operator/Partner Revenue Shares
Revenue share negotiated from income-generating assets (e.g., care homes, hospitality), based on top-line or EBITDA-linked performance.
05
Premium Services (TBD)
Optional services for HNWIs or family offices, including bespoke structuring, legal advisory, concierge experiences, or access to exclusive assets.
Beyond Investment: Operational Oversight
We are long-term stewards — not just intermediaries. Our model ensures:
Due Diligence
Deep vetting of assets and operators
Legal Governance
Clear SPV frameworks, custodianship, shareholder control
Hands-On Management
Maintenance, access, reporting, financial admin
Investor Relations
Dashboards, updates, usage calendars, support
From asset acquisition to investor payouts — we handle everything with clarity.
Market Gaps & Our Advantage
Why Existing Platforms Fail:
Vague legal structures
Emotionally cold brands
Hype over value
Why Shared Assets Wins:
Clear custody + SPV model
Dual asset strategy
Community-first, prestige-aligned identity
A platform built on belonging, not just investing
Go-To-Market Strategy
We will acquire investors through high-trust and high-touch channels:
Financial Institutions
Partnerships with banks, wealth advisors, fintechs
Elite Communities
Member clubs, diaspora professional circles, social communities
With the right structure, even a small portion of discouraged capital becomes high-impact.
Market Growth Justification
17.2%
UK Crowdfunding Market CAGR
(2025–2030)
13.7%
Global Fractional Ownership CAGR
5.1%
Luxury Real Estate CAGR (UK)
Growth is driven by:
Affordability crisis
Rise of Gen Z/Millennial investors
Tech-driven transparency
Portfolio diversification goals
Strategic Risk & MD-Led Mitigation
We have proactively identified the key risks associated with scaling an innovative fractional asset platform and established robust mitigation strategies to secure the board's confidence and ensure compliance.
We don't just offer access.
We create belonging, prosperity and pride.
Shared Assets UK has the opportunity to define the next chapter of global co-investment — merging trust, innovation, and inclusion into one powerful platform.
We will build a category-defining brand that delivers real returns — not just in wealth, but in confidence, community, and culture.